All the hard times are behind you with the CARRY ON model! This metal men’s concept invites you to be resilient: flexibility and robustness set the tone for its fine, flowing shapes! A rolled end-piece on the bezel makes it rock-solid... doesn’t that remind you of someone?

In a refined retro style, a smart square and an ambitious rectangle are galvanised in metallic colours: an electric blue and green make you want to assert yourself... and move forward!

CARRY ON 2 - 9713 →


If the hippie spirit and the height of chic were to merge, they would no doubt take the form of FEEL FREE! This oversized and refined acetate eyewear takes all the liberties: large hexagonal, square or Pantos, they evoke the very best of the seventies spirit!

But there’s no question of skimping on modernity: the colours are sharp, lively and make the interplay of patterns subtle, enhanced by contrasting end-tips. Multicoloured granitas, flowery freedom-inspired patterns, smoky green, elaborate browns... Free yourself, outdo yourself, reveal yourself: let the wind of freedom blow!

Feel Free 3- 0200 →

Amaze and surprise with the new WOOW collection!

January 2021

Carried away by its positive energy, the new WOOW collection will live up to your wildest dreams. Resolutely anti-crisis eyewear shares the limelight with this free-spirited line, whose mission is to open up new horizons!

Even mightier than the news, the hard knocks and the masks that cover our faces, these glasses have the wind in their sails and an infectious joy! DREAM BIG, GOING OUT, BRIGHT SIDE, CARRY ON, BE SAFE... or how to wear names as cool, comforting and unique as you are, for a WOOW IS YOU effect!

The winds of openness and freedom are blowing through the design of each of our models: the shapes have become larger and more assertive, in a spirit as cool as it is trendy, reminiscent of the celebrated 70s... completely reinvented!

The colour palette is updated to give way to the expression of a whole new joy: iridescent, electric and strong blues, refreshing granitas and rainbow gradients push the WOOW spirit to its peak. A freshness and energy that makes you want to let go and be surprised... all the while giving the best of yourself!

More than ever in these unprecedented times, a joyful and offbeat spirit is at the heart of the brand’s intentions: welcome to the land of striking glasses that dream of life getting back on track and celebrate the positive while waiting for it to resume.

Ask for the line-up and see for yourself: WOOW IS YOU!

Bright Side 1 - 9754 →

Look on the BRIGHT SIDE! These mischievous tricolour metal glasses are as sassy as they are wise and help you to see life in a brighter light... without rushing!

Sparkling and smiling, they subtly combine galvanic and matte colours for a shimmering, precious effect, available in a round lemon or round cat-eye shape. A positive vibration that blossoms in a Klein blue with galvanic silver, or in a combination of pink and emerald green enhanced with galvanic gold. The joy of life and mischief incarnate!

Deja Vu 1 - 9335 →

Warning: flashback! Do you get DÉJÀ VU from your wildest dreams with these glasses? Both tough, technical and very lightweight, these premium, masculine titanium frames are sure to make you stand out... and get you noticed!

Their shapes have a strong sense of style and compromise: an inspired Pantos and a small square open out in ultra-vibrating matte colours combined with eye-catching galvanic finishes. Decked out in a vibrant and vitalising yellow, these glasses make you want to dare to shine and to have fun! Déjà vu like never before... or the art of classic twisted WOOW style.

In a COSMIC mood

A cosmic collection by WOOW

January 2019

This season Parisian WOOW Eyewear are ready to win you over with their brand-new concepts with lots of ATTITUDE and CHARACTER. The colours are surprising, and the shapes are just a little CRAZY. With WOOW the sky is the limit!

WOOW is the perfect mix of London BEAT and Paris FASHION; enjoy the EXCITING shapes, HUMOROUS details and a UNIQUE style, where a stroke of the classics are given a GREAT pinch of WOOW factor.

What’s NEW this season? The spring 2019 collection from WOOW is no less than COSMIC! WOOW will not promise you the MOON, but their new DESIGNS are out of this world. THIN metals, COLOURFUL acetates and IN­TRIGUING details will woo(w) you instantly.


Material: Metal.
2 shapes in 6 colours.

Trendy, edgy, BIG and thin – these are all the ingredients your frames need to BE CULT! The shapes are anything BUT boring. What do you see? A hexagon, a butterfly or maybe even a SPIDER? WOOW!

BE CULT 1 col. 9445

"The shapes of BE CULT are wild and a little crazy. We designed the frames in ultra-thin metal, which makes them flattering and easy to wear,” says Claire Ferreira, Designer at WOOW Eyewear.

WOOW is part of Design Eyewear Group Design
Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years. Design is the heart of our company and great design is what defines all our brands. They are versatile and clearly positioned: from audacious French design to a clean-cut Scandinavian look.

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Material: Metal.
2 shapes in 6 colours.

This WIRED concept will give you an electric WOOW feel. You won’t be able to take your eyes off the top bar which resembles an ELECTRIC signal! STAY TUNED with the neo-70’s.

STAY TUNED 1 col. 9306