Stand out from the crowd, bend the rules and enjoy shattering every norm: WOOW proudly asserts and displays its values and colours in this vibrant and CRAZY new collection. Just like their new campaign, this booming brand offers a real positivity filter - the WOOW filter - to bring colour to your everyday life in style!

WOOW is the banner for those who are not afraid to stand out and push their limits: STAND OUT, BREAK FREE, NO GENDER... concepts with strongly evocative names that will surprise people!

A quest for freedom and the spirit of offbeat chic permeates the entire collection: pronounced shapes combined with end pieces that seem to pop out of the frame for a wider view; unexpected cut-outs invite you to broaden your field of vision... and your possibilities!

A new palette of colours and materials as a cultivation of the never-seen-before, like the ultra-blue colour or the explosive architectural marbled shell pattern, or an arty camouflage that makes gouache spring to mind.

Flirt with the limits, turn the classics upside down : surprise yourself, reinvent yourself, be WOOW.