WOOW was created as a collection under FACE A FACE, and has now grown into a strong individual brand for the young and bold, sold in more than 40 countries across the world.


Between traditional style and casual fashion, chic and off-beat with a trendy London feel, the WOOW style will speak to all with a sense of humor. The little message inserted in the end tip of the frame will make you smile first thing in the morning.


WOOW is a brand in the portfolio of Design Eyewear Group, along with FACE A FACE, ProDesign, Inface, Kilsgaard and Nifties.


Together we offer a broad selection of strong international brands, clearly positioned in the market, under one management team.