Collection

Acetate

LET’S PLAY (AGAIN)!

Take a deep breath, roll the dice and watch – every throw is a winner with this new WOOW collection!

The French brand is more confident than ever in asserting its identity and signature style by rewriting the rules of the game. Optimistic and mischievous, these new optical and sun concepts turn every day into a true playground – where every detail becomes strategy, every shape a calculated risk, every colour a bold bet.

LET’S PLAY (AGAIN)!

JACK POT

Classy, iconic and refined, JACK POT embody a James Bond-esque masculinity: this concept doesn’t need to show off for everyone to know you’ve already won. Inspired by the hushed luxury of casinos, these frames offer the perfect balance between charisma and lightness. Clean lines, a statement double bridge, deep colours: every detail evokes the precision and confidence of a player who knows his worth and cultivates his style.

LUCKY CHARM

LUCKY CHARM will bring you luck! Like a little amulet, these frames are adorned with a precious detail. Between galvanic tints and intense neon shades, a metal bar appears from the openworked acetate like a colourful talisman: a way to turn everyday life into a series of winning moves!

TIME'S UP

TIME’S UP signal the entrance of a woman who owns the room: you! Their thick, sparkling shapes, enhanced with a rising detail, create an irresistible visual dynamism. Daring rounds or twisted hexagons? The message is clear: the timer has stopped, and it’s time for you to rule and to shine.

GAME OVER

GAME OVER is no ending – it’s the era of the super-winner. Retro-futuristic arcade style meets contemporary edge. Fun yet focused, you’re transported to vintage gaming worlds. GAME OVER. Not the end. A new beginning.

HEART QUEEN

HEART QUEEN unveils the collection’s masterpiece: a boldly structured frame for women who lead, decide and reign. Bi-colour design shapes the face like a graphic shield – a symbol of pride and strategy. HEART QUEEN doesn’t just play the game – she rewrites it.

PLAY AGAIN

With PLAY AGAIN, the game never stops: every front face has two colour details that awaken the material and add rhythm. Familiar yet surprising – ready to deal yourself a new perspective? Game on!

POKER FACE

Behind this calm roundness hides a fierce player: you. With its soft oval shape and bold vertical detail, POKER FACE reveals nothing but states clearly: you came to play. POKER FACE: bluff is an art, distinction a strategy.

STEP UP

Designed to elevate you, STEP UP will coach you every day. Like a superpower that never leaves your side, these optical frames stand out—just like you!—with a dynamic detail that lifts the gaze upward. A bold statement to assert yourself in a burst of fresh and vibrant colours.

KEEP GOING

KEEP GOING empowers you to stay determined and stylish. Featuring a distinct temple design and a balance between boldness and delicacy, these frames are for those who push their limits.

KICK OFF

The bold KICK OFF concept stands out with thick, vintage-inspired lines made of ingenious bio-materials. The colour palette is inspired by American or British university sports, offering a chic yet sporty look.

GYM TONIC

Better than a strong coffee, GYM TONIC is the perfect concept to get moving and ready for a day full of vitality! The dynamic lines invite you to dance and exercise, reminiscent of classical ballet or gym studio bars, adding an energetic and stylish touch to your routine.

WARM UP

Well-balanced. Designed to accompany you in your first steps before starting the race: the WARM UP features generous and enveloping shapes that warm the atmosphere and create the perfect harmony between your body and mind!

TRY HARDER

Better than a trip to the gym: the masculine and colourful TRY HARDER have been designed to give you the boost you've been missing. A colour line runs through this model like a horizon point that you'll soon surpass!

LET

It's time to launch yourself and take flight! An ascending aspect gives these optics an inspiring aesthetic, seeming to rise towards the sky... Combining a lively spirit with very soft shapes to prepare for the great start (and the great victory).

RUN FASTER

You may not know it yet, but you can: always go faster and push your limits with RUN FASTER. An ascending detail and a straight edge urge you to charge straight ahead and break all records. The stopwatch is ticking, and we bet you'll give it your all.

SUGAR SUGAR

Like the Archies top ten hit that inspired their name, these glasses have soft and caressing curves... And they don't lack rhythm or style! The tricolour endpiece adds a subtle pop to this deliciously sweet design.